OJAR comes from the word HOJARI which is widely regarded as the finest quality of Frankincense resin in the world, found in Oman’s Dhofar mountains. OJAR pays tribute to the art and rituals of Middle Eastern perfume making. The soul of OJAR is a Marriage of Ingredients inspired by the East and the West, declined into different formats: Perfume oil, Eau de Parfum & Body Oil Mist. The Omani founder and inspiration behind the brand is Sheikha Hind Bahwan who created OJAR as a statement of Modernity and traditional harmony.